Workshops
Structured thinking for consequential questions.
Maison IX workshops create the space for commercial and organizational leaders to examine important questions with greater discipline, challenge assumptions, and apply practical frameworks to their own environments.
The portfolio includes a comprehensive core workshop focused on market research as a commercial discipline and a series of focused 90-minute executive workshops examining specific leadership challenges.
Two Ways to Engage
Core Workshop
Smarter Selling Through Market Research
A comprehensive capability-building workshop for commercial and business development teams operating in complex B2B environments.
Built around structured market research and commercial analysis, the workshop helps participants strengthen how they evaluate opportunities, understand stakeholder environments, interpret market signals, and make more deliberate commercial decisions.
Executive Series
Five focused 90-minute workshops for leadership teams
Each session examines a specific commercial or organizational challenge that can materially affect performance but may receive too little structured examination during the normal course of business.
The workshops combine conceptual framing, practical frameworks, individual reflection, and structured discussion—drawing on the experience already present in the room rather than prescribing a single answer.
The Executive Series
Five workshops. Five consequential questions.
Each workshop focuses on a challenge that can materially influence commercial or organizational performance. The sessions are designed to help leadership teams examine the issue through a structured framework and relate the discussion directly to their own organization.
What if the problems visible in the pipeline actually begin before an opportunity ever enters it?
This workshop examines the upstream decisions that shape pipeline performance—from how organizations understand markets and recognize opportunities to the assumptions, stakeholder choices, and resource decisions that occur before an opportunity reaches the CRM.
Why does valuable information so often fail to influence what organizations actually do?
This workshop examines the space between insight and action: how assumptions, competing perspectives, interpretation, and organizational dynamics can prevent important information from influencing decisions.
What happens when an organization's ambition grows faster than its capacity to support it?
This workshop examines growth through the lens of organizational capacity—helping leaders identify where commercial, financial, operational, leadership, and organizational structures may not be keeping pace with the demands being placed upon them.
Why do strong solutions sometimes struggle to gain adoption even when the need appears clear?
This workshop examines the less visible factors that influence adoption in complex markets — including stakeholder interests, organizational constraints, perceived risk, established behaviors, and competing priorities.
What happens when the people involved in a commercial decision do not define value, risk, or success in the same way?
This workshop examines how differing stakeholder priorities, influence, incentives, and decision criteria can complicate commercial strategy and alignment.
The Core Workshop
Smarter Selling Through Market Research
Better commercial decisions begin with better market understanding.
Smarter Selling Through Market Research is a comprehensive workshop designed to help commercial and business development teams bring greater structure and discipline to how they investigate markets, evaluate opportunities, understand stakeholders, and interpret the signals that shape commercial decisions.
Rather than treating market research as a separate analytical activity, the workshop integrates research directly into commercial thinking and opportunity development.
The Core Workshop
What Participants Examine
How do we determine which opportunities deserve attention?
Participants examine how market structure, segmentation, evidence, and assumptions influence opportunity selection—and how stronger research discipline can improve decisions about where commercial effort should be directed.
Who actually shapes the decision?
Participants examine complex stakeholder environments to identify the individuals, functions, interests, and influence structures that can affect how an opportunity develops
What is the market telling us—and what does it mean?
Participants examine how signals from customers, competitors, stakeholders, and the broader market can be interpreted more systematically and translated into better-informed commercial decisions.
Together, these three disciplines help participants develop a more deliberate approach to deciding where to engage, what to investigate, and how to interpret what they find.
The Core Workshop
How the Workshop Works
Structured, applied, and grounded in the participants’ own commercial environment.
The workshop combines conceptual framing with guided analysis, practical exercises, and structured discussion. Participants are introduced to frameworks and then given opportunities to apply them to real commercial questions and situations.
The emphasis is not on providing predetermined answers. It is on strengthening how participants investigate opportunities, test assumptions, interpret evidence, and make commercial judgments.
Introduce a structured way of examining the commercial question and distinguish evidence from assumption.
Use practical exercises and real-world examples to apply the framework to complex commercial situations.
Compare perspectives, challenge interpretations, and draw on the experience already present within the group.
The objective is not simply to introduce new concepts, but to develop practices that participants can carry into their everyday commercial decision-making.
The Core Workshop
What Participants Take Away
The objective is stronger commercial judgment — not simply more information.
Participants leave with practical ways to bring greater structure to how they investigate opportunities, evaluate evidence, and make commercial decisions.
A stronger ability to distinguish promising opportunities from those being pursued primarily on the basis of assumptions, familiarity, or incomplete evidence.
A more systematic approach to identifying who influences commercial decisions, how interests differ, and where important stakeholders may have been overlooked.
Greater discipline in separating what the market is actually indicating from what the organization has concluded— and in determining what additional evidence may be needed.
A more deliberate habit of asking what needs to be understood, investigated, or validated before significant commercial resources are committed.
The result is a more deliberate approach to commercial opportunity development—grounded in evidence, informed by context, and less dependent on intuition alone.
The Core Workshop
Who It Is For
Smarter Selling Through Market Research is designed for professionals working in complex commercial environments where opportunity selection, stakeholder dynamics, and market interpretation materially influence business development success.
Particularly relevant for:
Business development and commercial leaders
Strategic partnerships and market development teams
Senior account leaders
Teams responsible for new-market or segment expansion
Audience & Format
Format
The workshop can be adapted to the needs of the organization and the depth of engagement required.
Half-day workshop
Focused introduction and application of the core disciplines.
Full-day workshop
Deeper exploration, applied exercises, and structured discussion.
Tailored program
Content and exercises adapted to a specific commercial environment, strategic question, or organizational need.
Start with the question.
The right workshop begins with the question your organization needs to examine.
If one of these workshops speaks to a challenge your team is facing—or if the question is somewhat different—the conversation can begin there.