Executive Briefings
Executive insights and perspective pieces from Maison IX Advisors
Pipeline Performance Is Decided Before CRM Entry
Executive Briefing | April 2026
Most organizations focus on improving pipeline execution. Fewer examine how opportunities are defined and selected before they ever enter CRM.
This briefing outlines why many pipeline challenges originate upstream, and what this implies for commercial leaders.
Maison IX Advisors Launch and Introduction of the Sales-Based Research Framework
April 2026
Maison IX Advisors has formally launched, introducing a structured approach to integrating market research into commercial decision-making in complex B2B environments.
Strategic Collaboration Development
A strategic collaboration is currently being developed to expand access to the Sales-Based Research framework through established training networks.